About Us

Regine and Benny of Waggo dog boutique

Based in Brooklyn, New York, Waggo was founded in 2011 by Regine Raab.  Raab created the company after a successful career working for a number of leading fashion houses including Marc Jacobs and Adam Lippes.

One constant companion over these years was her beloved Schnoodle, Benny.  Always on the hunt for fun, colorful things for her pooch, she found herself disappointed with the choices in the market. Modern, stylish products were few and far between while there was a dearth of generic merchandise and bone and paw print designs.  With that realization, she decided to take matters into her own hands and use her design know-how to develop her own line of products.

Waggo creates modern, fashion-forward, durable and functional products for man - and woman’s – furry best friends. The company’s dog products combine the highest quality materials and fabrics with chic and colorful design. 

Go ahead. Unleash the Happiness!